Journeyal
PDMA Global Student Innovation Challenge
Mar – Jun 2022
The team got together based on our common frustrations around travel, which led to the question: How might we improve how we plan, document & share our travel experiences?
Journeyal ranked #6 in the Product Development and Management Association (PDMA) Global Student Innovation Challenge 2022.
Team
Mentors
Landscape
The way we experience travel has changed dramatically.
2002
2019
How might we improve how we plan, document & share our travel experiences?
Planning
Yelp
Google Docs
Travel books
Kayak
Spreadsheets
Blogs/Websites
Expedia
Travel agents
Airbnb
Notes app
Viator
Bookmarks
Documenting
Photos
Journaling
Videos
Souveniers
Scratch Maps
Vlogging
Sharing
Social Media
Reviews and ratings
Messages
Multimedia
Verbally
Map Pins
Trends facing the modern traveller
Social media is ubiquitous
New social product culture is emerging
Online reviews are problematic
Friends & family are the most trusted sources of information
Primary research
9 out of 10 people document their travel
Wish to document more of their trip
Most use more than four apps to plan
I remember the cities/towns I went to
Everyone said they recommend places from their trips to others
Core feature set based on primary research
Social
Notes
Sharing
Reviews
Maps
Photos
Recommendations
Walkthrough
I used Journeyal to get recommendations and plan my trip. Now that I am here, I'm using it as my one-stop solution to navigate and chronicle my travel.
Using my live location, Journeyal has identified that I am close to a place in my Tokyo wishlist.
I've been roaming around for a few hours today. When I reopen the app, it shows the places that I might have visited, and I can check these off my itinerary.
It does this because I had already added the places I want to visit. Based on my background location, Journeyal is able to figure out where I've been.
Let's take a quick look at my Tokyo itinerary.
On this screen you can see the places I have visited today.
I have to go to Tokyo Skytree 東京スカイツリ next.
Also, I can scroll down to see the places I wish to visit the next day.
I can see my friend Tanvi had left a review for the Tokyo Skytree 東京スカイツリ which is what prompted me to add this to my itinerary.
Once I visit this place, I can mark it as visited, and document my own experience through photos, ratings, and notes.
Coming to the home page, let's check out Curated Experiences.
Here I find adventures that have been handpicked by my favorite travel experts, influencers, and celebrities.
My Travels has details of my past trips. I can go back here to share recommendations with friends.
The Explore section is a map where I can see your pins and also places marked by friends and people I follow.
The Social feed has posts from within Journeyal that can also be cross-posted to Instagram.
We heard from people that they would like to have a way to separate moments from their travels from everything else on social media.
The Journeyal user experience is highly customizable depending on how much one wishes to use it.
Monetization
Free
Add up to 5 trips
Curated trip recommendations
Branded Experiences
Journeyal+
Unlimited trips
Exclusive celebrity recommendations
Hidden gems
Ad-free
Experience discounts
Challenges
Recency effect
Driving adoption through an early set of loyal adopters/advocates
Consumers’ willingness to pay